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26 Apr '20How to Develop a Content Plan
Continue readingIf you don’t have an effective content plan, then you’re likely not maximizing your social engagement. You need a detailed content plan to structure and plan your writing and content, so that your content is boosting social engagement. How do you do it? First, identify your AUDIENCE. Put yourself in your potential customers’ shoes. Who […]
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19 Apr '20Ways to be More Productive on Social Media
Continue readingWays to be More Productive on Social Media As a business owner, you likely don’t have a ton of extra time to be surfing the internet and hanging out on social media. There are several ways to make your time on social media more effective! Invest some time and money in a social media strategy. […]
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18 Apr '20Creating a Common Look and Feel
Continue readingCREATING A COMMON LOOK AND FEEL Leveraging the power of paid social media advertisement can help get your brand message out to a large group of people very quickly. This paid advertisement may be the first time an individual has been exposed to your brand. First impressions count! Make sure the branded message that you […]
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16 Apr '20Social Media Marketing During the Coronavirus
Continue readingWith our period of social distancing and quarantining exceeding more than a month now, it has become abundantly apparent that small businesses are being hard-hit by the economic impacts of the Coronavirus. Not only are brick and mortar shops closed, but the financial uncertainties that the future holds have left many would-be consumers putting away […]
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28 Mar '20Organic Instagram Engagement vs. Bot Engagement
Continue readingOrganic Instagram Engagement vs. Bot Engagement Many businesses are drawn to the big follower numbers. Seeing hundreds, thousands, tens of thousands and millions of followers can sure look attractive! Businesses need to beware of the Instagram engagement rules and ensure they are not going offside. Many businesses with large followings achieved this using automated […]
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20 Mar '20Social Media in a Crisis
Continue readingSOCIAL MEDIA IN A CRISIS This recent and unprecedented COVID-19 crisis in which we currently find ourselves has many businesses wondering what should they do with their social media strategy? Should it be ‘business as usual’ with social postings? Should they go radio silent? Should they leverage and promote as the number of social media […]
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02 Mar '20Creating Content for Mobile Users
Continue readingNo matter where you go there seems to always be someone on their mobile phone. Tasks that used to rely heavy on face-to-face interactions are now a thing of the past. Banking – yup, that can be done on our phone; we don’t even have to go to a teller or machine to deposit a […]
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18 Jul '19Understanding Your Social Media Audience
Continue readingSocial media is a great way to reach your audience. In order to maximize your digital marketing, you need to grow your social audience. But do you know who your audience is and what they are looking for? Here are several key tips to getting to know your audience: Take a look at your current social […]
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03 Oct '17The Importance of Facebook Reactions
Continue readingWe could talk about Facebook for hours, especially when it comes to businesses and brand building. Facebook continues to be the dominant platform for Millennials, GenX and Baby Boomers alike, which continues to make it a must in the world of social media marketing. Previously, users interacted with Facebook posts through comments and likes. Now, […]
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29 Sep '17Refreshing Your LinkedIn Profile
Continue readingLinkedIn is a great network for marketing yourself to prospective employers and clients. Taking a few minutes to refresh your LinkedIn profile can go a long way to establishing your professional web. Photo Make sure you have an up-to-date LinkedIn photo. This isn’t the forum for adding your latest shot at the beach; unless you […]