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26 Apr '20How to Develop a Content Plan
Continue readingIf you don’t have an effective content plan, then you’re likely not maximizing your social engagement. You need a detailed content plan to structure and plan your writing and content, so that your content is boosting social engagement. How do you do it? First, identify your AUDIENCE. Put yourself in your potential customers’ shoes. Who […]
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18 Apr '20Creating a Common Look and Feel
Continue readingCREATING A COMMON LOOK AND FEEL Leveraging the power of paid social media advertisement can help get your brand message out to a large group of people very quickly. This paid advertisement may be the first time an individual has been exposed to your brand. First impressions count! Make sure the branded message that you […]
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16 Apr '20Social Media Marketing During the Coronavirus
Continue readingWith our period of social distancing and quarantining exceeding more than a month now, it has become abundantly apparent that small businesses are being hard-hit by the economic impacts of the Coronavirus. Not only are brick and mortar shops closed, but the financial uncertainties that the future holds have left many would-be consumers putting away […]
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28 Mar '20Organic Instagram Engagement vs. Bot Engagement
Continue readingOrganic Instagram Engagement vs. Bot Engagement Many businesses are drawn to the big follower numbers. Seeing hundreds, thousands, tens of thousands and millions of followers can sure look attractive! Businesses need to beware of the Instagram engagement rules and ensure they are not going offside. Many businesses with large followings achieved this using automated […]
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20 Mar '20Social Media in a Crisis
Continue readingSOCIAL MEDIA IN A CRISIS This recent and unprecedented COVID-19 crisis in which we currently find ourselves has many businesses wondering what should they do with their social media strategy? Should it be ‘business as usual’ with social postings? Should they go radio silent? Should they leverage and promote as the number of social media […]
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02 Mar '20Creating Content for Mobile Users
Continue readingNo matter where you go there seems to always be someone on their mobile phone. Tasks that used to rely heavy on face-to-face interactions are now a thing of the past. Banking – yup, that can be done on our phone; we don’t even have to go to a teller or machine to deposit a […]
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28 Feb '20Social Media Content Schedule
Continue readingCREATING A SOCIAL MEDIA CONTENT CALENDAR There are several steps in creating a social media content calendar. Taking the time each month to understand your goals, plan and create your content and review and analyze your results can help achieve social media success. Social Goals A well-thought-out content schedule can help you organize, plan and […]