Understanding Your Social Media Audience

Social media is a great way to reach your audience. In order to maximize your digital marketing, you need to grow your social audience.  But do you know who your audience is and what they are looking for?

Here are several key tips to getting to know your audience:

  • Take a look at your current social followers.Look at their demographics.  Who are they?  What is their age? What are their interests? Is your current following your target demographic?
  • Consider which social media platforms your audience is using. Are they on Facebook, Twitter, Instagram, YouTube, LinkedIn? Tailored campaigning will ensure you reach your desired demographic.
  • Conduct an audience survey. Ask your followers pointed questions about their likes and wants.
  • Actively respond to comments or questions on your social feeds.
  • Collect user feedback to identify trends and frequently asked questions.
  • Utilize Facebook Groups to find your audience and those with similar interests.

Understanding who your current followers are and your desired target audience, you will be one step closer to creating an effective social campaign.

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